MadMax
10-05-2010, 11:30 AM
An interesting article, especially the Toyota entry...
True Stories Behind Car Company Logos (http://autos.yahoo.com/articles/autos_content_landing_pages/1532/true-stories-behind-car-company-logos/)
...
Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”
:slice:
Cheers! M2
True Stories Behind Car Company Logos (http://autos.yahoo.com/articles/autos_content_landing_pages/1532/true-stories-behind-car-company-logos/)
...
Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”
:slice:
Cheers! M2