Daihatsu plays Charade with Toyota Yaris in Europe

[Astroman]

http://www.blogcdn.com/www.autoblog.com/media/2011/02/charade-630.jpg

Buyers in Europe who can't stand the thought of going on without the current generation Toyota Yaris (http://www.autoblog.com/model/yaris) need not fret. According to AutoEvolution, the vehicle will soldier on under the Daihatsu (http://www.autoblog.com/tag/daihatsu) banner. While Toyota (http://www.autoblog.com/make/toyota) has made it clear that the vehicle is being replaced with a next-generation interpretation, Daihatsu will continue to sell the Yaris under the Charade (http://www.autoblog.com/tag/charade) banner.

Don't expect to see the full Yaris family cruising the streets of Stuttgart, though. Daihatsu only plans to offer the vehicle in five-door configuration, though there will be two trim levels to pick from. A 99-horsepower 1.3-liter gasoline engine will be the only available power plant, though the company will offer either a six-speed manual or a six-speed automatic gearbox.

The news comes after Daihatsu announced that the company was retreating from the European auto market in 2013. Despite this fact, the automaker says that it plans on working toward the success of the brand with products like the Charade. The vehicle is set to touch down in May of this year.

[Sources: AutoEvolution (http://www.autoevolution.com/news/rebadged-yaris-daihatsu-charade-arrives-in-may-31761.html#image1), LeftLaneNews (http://www.leftlanenews.com/outgoing-toyota-yaris-reborn-as-daihatsu-charade.html)]

[MadMax]

Wow, that's really interesting!

Cheers! M2

[AppleJacks716]

I don't think I've ever seen a company buy out an old model and resell it. Awesome for the people who like the 5 door 2 generation Yaris. A manual 6 speed transmission is a lot of gears for a 1.3 liter 99 horsepower engine, but has a chance to give it better gas mileage.

[Astroman]

Toyota has a controlling interest in Daihatsu (51%). Since the equipment has already been designed to make the 09-11 Yaris this is pretty much gravy money for them, and helps keep costs down.

[tk-421]

I like the idea, although I think the name suuuuuuucks the big one...
I mean... the "Charade"? really?! It almost makes me wonder if it's April already... :biggrin:

[rupak447]

Yeah, i think it's a good idea such like this.

[Hershey]

Or rename MASQUERADE .

[auxmike]

Might be fun trying to snag one of those grill emblems to replace my netz badge....

[Midnight Drifter]

Holy shit, I never thought that crappy car that I saw when I used to hang around Port Jervis would pass its name onto an NCP91.

That said, I want badges... NOW!

I ALSO WANT THE 6MT TRANSMISSION AND MATCHING DIFF/SPEED GEAR. AND THE STEERING WHEEL.

[nookandcrannycar]

Too funny. I brought this up on a thread last year, but I found this out on Wikipedia and learned supplemental facts via internet searches. I later used this info to answer a question on a different thread. On both of these threads there were subsequent posts by other people that didn't mention Astroman's thread either. I didn't know about Astroman's thread until today, and apparently the other posters on the threads from last year I referred to didn't either. Too bad, as Astroman was clearly the first to write about this and more information is always preferable :thumbsup:.

[Foot]

Yes, you should always search the entire site before posting anything. In fact sense nothing is original you should foot note everything.(a)

(a)Quote by me on 3/22/13.

[Kar98]

Daihatsu, fully owned by Toyota, has decided to leave the European market by the end of 2013. But they still decided to introduce the Daihatsu Charade, a Toyota Yaris, as a small car to sell for the last few years. I'm eyeing some of the accessories at the Daihatsu Germany site with interest, like the comfort blinker module, the bumper protector, and other stuff.

[1.5]

haha pretty funny

[nookandcrannycar]

fully owned by Toyota.

When did Toyota purchase the final 49 percent ?

[Kar98]

When did Toyota purchase the final 49 percent ?

I guess I'm wrong ;)

At any rate, here's the German accessories page for the Daihatus Charade:

http://www.daihatsu.de/zubehoer/charade/

[nookandcrannycar]

I guess I'm wrong ;)

At any rate, here's the German accessories page for the Daihatus Charade:

http://www.daihatsu.de/zubehoer/charade/

My question truly was earnest :smile:. Not trying to call you out, just thought you might have new information that I wasn't aware of. The last I read, Toyota controls Daihatsu with a 51 percent ownership stake.

FWIW, I think it's too bad that Daihatsu is pulling out of Europe and that Europeans aren't lucky enough to essentially get the 2nd and 3rd Gen Yari available new simultaneously past the 2013 model year (although to do so might not (or even likely doesn't) make sense to the brass at Toyota).

[junorico24]

I have the g200 rs.

http://carphotos.cardomain.com/ride_images/1/2510/4441/6274720009_large.jpg

The last real Daihatsu Charade and the best..:headbang:

[why?]

When did Toyota purchase the final 49 percent ?

Japanese business laws are different than the US. In Japan if you own 51% of a company it is considered fully owned.

[bronsin]

Im having trouble finding Yaris's in dealers new car inventories here in NJ. :eek:

[daf62757]

I wish the US version would go to a 6 speed automatic. The extra gas mileage would great. I would probably buy another Yaris for my road trips if it had the 6-speed.

[Kar98]

My question truly was earnest :smile:. Not trying to call you out, just thought you might have new information that I wasn't aware of. The last I read, Toyota controls Daihatsu with a 51 percent ownership stake.

FWIW, I think it's too bad that Daihatsu is pulling out of Europe and that Europeans aren't lucky enough to essentially get the 2nd and 3rd Gen Yari available new simultaneously past the 2013 model year (although to do so might not (or even likely doesn't) make sense to the brass at Toyota).

Right now they can thoug. They can either buy the 3rd gen Yaris from Toyota, or the 2nd gen Yaris, as Charade, from Daihatsu. There's even a hybrid Yaris.

[nookandcrannycar]

There's even a hybrid Yaris.

Yes, with much better styling (IMO + in the opinion of many others) than the Prius C 'variant' here in the U.S.

[nookandcrannycar]

Japanese business laws are different than the US. In Japan if you own 51% of a company it is considered fully owned.

Thank you. Very interesting.

[nookandcrannycar]

Im having trouble finding Yaris's in dealers new car inventories here in NJ. :eek:

I think (at this time of year) there may be two reasons:

1. (unless things have changed in the realm of taxes on this front) The I.R.S. charges dealers a tax on the inventory they have on January 31st. So dealers try to reduce their inventory up to that date, and then increase inventory after that (which might happen more slowly with small dealers).

2. I've mentioned in previous threads that I thought the Yari at dealers in your area = heavily optioned because the overall inventory of those dealerships is low, which makes the profit in each car more precious. Not being able to find nearly any Yari might be that scenario carried nearly to an end .

[junorico24]

It's not a real Daihatsu and selling a Toyota product as a Daihatsu i'm against it personally.I have both brands i can tell you the driving experience is nothing a like.

Daihatsu engines are small but terrible in a good way. :thumbsup: it's bonkers. :bow: strong for what it is.

Toyota is more of civillized and tamed, frugal and economical. :biggrin: The driving experience on both is totally different.

[jcboy]

Japanese business laws are different than the US. In Japan if you own 51% of a company it is considered fully owned.

actually in some markets, if you own 50%+1 of the shares of a company, you fully own the company. example, if the 50%+1 of the shares are sold out to and bought by the government, then it is said to be government-owned company.

[why?]

actually in some markets, if you own 50%+1 of the shares of a company, you fully own the company. example, if the 50%+1 of the shares are sold out to and bought by the government, then it is said to be government-owned company.

that isn't surprising. The only reason I even know this about Japan is because it was mentioned when Toyota bought the 51% of Daihatsu.