Scion Survival: History, Sales, and the Future of the Brand

[Thirty-Nine]

I know several of us YW people came from Scions, me included. I just reviewed the iA and have had lots of comments about Scion as a brand, so I decided to take a closer look at its sales.

http://www.subcompactculture.com/2015/11/scion-survival-history-sales-and-future.html

[BLKHILLSGUY]

I have hope for Scion. Maybe they'll come out with a great new TC. They have another upcoming car and it looks to be along the lines of a small HRV. Or so AutoGuide says. Offer that with AWD and that should help sales.

[BLKHILLSGUY]

Good article btw. And I would have gladly bought an IQ had Scion offered it in a manual and made the interior a little more funky like the Toyota Aygo. The Chevy Spark sold great for awhile, so Scion missed the boat bringing over the Aygo a few years ago. Now that gas is so cheap, probably wouldn't sell. But it's a kewl little car. Funky actually.

[bronsin]

With the price of gas going so low lately I have a feeling small cars days are numbered.

[IllusionX]

But it still doesn't justify buying a F350..

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[Kalispel]

With the price of gas going so low lately I have a feeling small cars days are numbered.

I never understood that consumer logic. I'm still saving XX% more gas money each week than the person buying the larger gas consumption vehicle, regardless of the price of gas. :tongue:

Plus, some of us actually prefer the driving dynamics and feel of smaller cars. :thumbsup: I personally dislike driving anything larger than a subcompact (Yaris) or compact (Corolla) - and absolutely detest driving Truck/SUV type vehicles.

[kimona]

With the price of gas going so low lately I have a feeling small cars days are numbered.

The price of gas has little to do with the cars I like to drive; I'd be in the market for a small hatchback regardless.

[IllusionX]

I never understood that consumer logic. I'm still saving XX% more gas money each week than the person buying the larger gas consumption vehicle, regardless of the price of gas. :tongue:

Plus, some of us actually prefer the driving dynamics and feel of smaller cars. [emoji106] I personally dislike driving anything larger than a subcompact (Yaris) or compact (Corolla) - and absolutely detest driving Truck/SUV type vehicles.
I actually don't hate driving the big SUV's with large V8 engines, but I would never buy one though. There is always the right foot that tends to be heavy, and the joy to hear that 5.8L v8 roar. :)

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[Thirty-Nine]

I love cars of all sorts, but prefer smaller ones.

[bronsin]

I never understood that consumer logic. I'm still saving XX% more gas money each week than the person buying the larger gas consumption vehicle, regardless of the price of gas. :tongue:

Plus, some of us actually prefer the driving dynamics and feel of smaller cars. :thumbsup: I personally dislike driving anything larger than a subcompact (Yaris) or compact (Corolla) - and absolutely detest driving Truck/SUV type vehicles.

:thumbsup:

[bronsin]

The price of gas has little to do with the cars I like to drive; I'd be in the market for a small hatchback regardless.

Me too. I just wonder what incentive companies have to build small cars now that gas is so low...

[Thirty-Nine]

Me too. I just wonder what incentive companies have to build small cars now that gas is so low...

Many brands will still offer smaller, inexpensive vehicles as gateways to the brand. Toyota has almost always had a subcompact car in their lineup, even when other companies were abandoning them.

Tercel: 1978-1999
ECHO: 2000-2006
Yaris: 2007-Current