How much did you pay for your 2010 Yaris?

[STC]

2010 Yaris 3-Door Hatchback, 5 Speed Manual, Bayou Blue Pearl
Convenience Package
All-Weather Guard Package
Carpeted "Yaris" floor mats/Cargo Mat

MSRP (Sticker): $14,328.00 (excluding tax and fees)
INVOICE: $13,634.00 (excluding tax and fees)
PRICE: $12,637.00 – Dealer final price I paid for the car (excluding tax and fees)
OTD: $13,500.00 – (including 6% PA State Tax: $758.22, Doc. Fee: $100, Tire Tax: $4.78)


My buying experience:
I bargained for my first new car... I was able to get at slightly over the ‘Dealer True Cost’ (DTC). This is an estimated value of what a dealer really paid for a specific vehicle. The Dealership was asking $12,890.00 with rebate, $13,763.40 state tax and fees OTD. Actually a good price for the specific vehicle the dealership was asking... it is slightly above invoice ($12,890.00 dealer price includes the rebate of $750 rebate. Add the $750, then really $13,640.00. Invoice for that exact model and options $13,634.00). I knew there were holdbacks by Toyota too... and I could get it down some more.

I mentioned, “What about the Dealer Holdback?” He leaned back and said, “It is already a good deal!” I asked him again about the vehicle’s holdback. He then said, “I will have to talk to my Sales Manager... my manager will have to assist you in the sale now.” After bargaining and counter offering... the new guy did bring it down but, didn’t bring it down at or below the DTC... what I wanted. We came to this OTD price.

The Dealer Holdback is rebates the dealer gets after sale from Toyota on the vehicle’s MSRP. The DH is 2% for Toyota USA. Still the dealer makes out even if a vehicle is sold below DTC because there are still other hidden promos and incentives, lot volumes, etc for the dealer. Why do you think they are called car or automobile “Dealerships”? They are dealing the cards... I mean cars!

I had a hard dealer experience; especially with the new guy...it was like bad cop, good cop! Worth it in the end, but never again! We came to a Fair Market Value on this Yaris. The original sales person then came back to do the paper work. I got a good price , but not great! Purchase would have been great price if it was below DTC.

Cheers...