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Old 02-28-2014, 02:25 PM   #1
CTScott
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Yaris "Hybrid Graphic" from the Paris Fashion Week

Over here the Yaris is lucky if it even gets brought to the auto shows. In Europe it's a bit of a different story.

Here's a translation from a French Toyota press release:
http://www.toyota.fr/about/news_and_...aris_2014.tmex

Toyota has been involved in women's fashion through its support CAPSULE lounge, a trade show dedicated to fashion to be held in Paris from 28 February to 2 March 2014 during Fashion Week ( http://capsuleshow.com ) .

CAPSULE reflects the view of the current consumer with an innovative approach to fashion shows . Only the most innovative and most sought after brands in the world are invited to participate. New York to Paris , via Berlin and Las Vegas, CAPSULE combines upscale and independent designers.

A week before the Parisian catwalks , Toyota will present its new project "On the road" ( on the road ), a collaboration established with three French brands CAPSULE lounge BRANDED , CALLA , and SURFACE TO AIR who have been entrusted with the Toyota " made in France " the most innovative , the most trendy of the moment: the new Toyota Yaris Hybrid Graphic to exercise their art. " Dressed " unique pieces by these three brands, Toyota Yaris Hybrid Graphic are " on the road" for Fashion Week .

And to stage these three Yaris Hybrid Graphic, CAPSULE and Toyota chose Alka Balbir talented young French actress and singer . Jointly and in addition to this project, and CAPSULE Toyota launched a capsuleyaris.tumblr.com tumblr since February 5 , as well as Instagram, where the hashtag # capsuleyaris is rigorously account !

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