Yaris sales have completely tanked

[Kal-El]

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

[RedRide]

I'm not surprise with so many Yaris clones that have now flooded the market and the total lack of promotion of the Yaris.

I see an add on TV for a Prius etc every few minutes it seems but, I have never seen a Yaris ad anywhere.
Judging by Toyota's past promotion of cars they discontinue, the Yaris is now on their list for extinction.
For whatever corporate and/or legal reasons they never admit it publicly until the very last minute.

Their line for the Yaris, "It's a car" speaks volumes.

BTW, Toyota has been steadily loosing market share world wide for the past few years.
Yes, they still make good cars but so so do most other manufactures now.

In the US, GM is now on top with Ford second and Toyota third.
Honda and Nissan both have about 8% of the market share.
Cars listed as "others" have about the same market share as Toyota.

[ron3]

last week I was at a rural Toyota dealer in Morristown TN. They had a new 2012 yaris LE loaded also they has a new 2012 Matrix and a prius. Strange they would still have left over 2012 models.

[Superfly]

It should also be noted that Ford, GM, Hyundai, Kia, and Nissan are all offering very heavy discounts either off MSRP or through 0% financing. And the Fit is usually a good seller because it is basically a tiny van. Toyota is doing nothing for the Yaris. Nothing. Instead they are pushing Corollas, Camrys, and the like.

[edmscan]

Here in Canada .. Toyota is advertising the Yaris in a Factory sale which is offering 0% financing for 84 months.

This is the first time I have ever seen Toyota offering specials on the Yaris.

[nookandcrannycar]

Originally Posted by Kal-El

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

Wow. That is stunning.

[nookandcrannycar]

Originally Posted by RedRide

I'm not surprise with so many Yaris clones that have now flooded the market and the total lack of promotion of the Yaris.

I see an add on TV for a Prius etc every few minutes it seems but, I have never seen a Yaris ad anywhere.
Judging by Toyota's past promotion of cars they discontinue, the Yaris is now on their list for extinction.
For whatever corporate and/or legal reasons they never admit it publicly until the very last minute.

Their line for the Yaris, "It's a car" speaks volumes.

BTW, Toyota has been steadily loosing market share world wide for the past few years.
Yes, they still make good cars but so so do most other manufactures now.

In the US, GM is now on top with Ford second and Toyota third.
Honda and Nissan both have about 8% of the market share.
Cars listed as "others" have about the same market share as Toyota.

I also don't think the Yaris having only an e-brochure was a very good idea.

[nookandcrannycar]

Originally Posted by Kal-El

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

I also wonder if this will change the production plans (what is it, rest of 3rd Gen production in France and then a shift to mexico after that ?).

[nookandcrannycar]

Originally Posted by Superfly

It should also be noted that Ford, GM, Hyundai, Kia, and Nissan are all offering very heavy discounts either off MSRP or through 0% financing. And the Fit is usually a good seller because it is basically a tiny van. Toyota is doing nothing for the Yaris. Nothing. Instead they are pushing Corollas, Camrys, and the like.

As an example of the attitude toward manual transmissions, yesterday (IIRC) I posted the numbers re an ad on a Focus S Sedan -- $17,290 MSRP discounted to $12,388....I wonder if some dealers are offering close to as high a percentage off a Fiesta. I also wonder if this is a sign of people wanting things 'Made in the U.S.A.' for no other reason than where the manufacturing plant is located. One model of the next generation of Apple computers is going to be manufactured in the U.S.

[joshthorsc]

Does that number include units being sold to rental fleets cause I sure do see a lot of Fiestas and Versa on rental lots. However, I'm not too surprise on low sales for the Yaris. They cost almost as much as a Corolla and their competition seems to be offering more options but of course that can also be more costly. Only reason why I didn't get a Corolla was that I couldn't find a manual transmission S model.

[Septembersrain]

Weird. I've been seeing quite a few new Yaris out there lately.
I guess this car really only appeals to a certain crowd.
I do get a lot of people asking me "What kind of car is that?"

Saw someone with this car at Burger King and gave him this site.
I wore my Yarisworld T-shirt yesterday too. ^_^

[matti]

Wow! I can't believe how low Yaris sales are compared to some of the other vehicles. Of course, they don't really advertise the vehicle, but it's still a very low number in my eyes. Granted, I hadn't even heard of the Yaris until about two years ago.

[Frank Necrosis]

Sad to see the numbers so low. I notice very few of the new generation Yarii on the road.

Even the local dealer has almost no Yaris inventory, but lots of Prius's, Camrys and Corollas.

I thoroughly enjoy my Yaris. It a car. No more, no less. Manual trans, roll up windows, a basic radio with knobs and simple to use buttons. Although all this appeals to me, most people want more, a lot more. Power windows, navigation, mindless transmission, etc.

[Kal-El]

It's a car that they care very little about for the US market. They'd rather inflate Corolla numbers as much as possible which is why they didn't market a sedan variant this time around. Toyota makes at least a couple of different subcompact sedans in other markets so the car exists yet we don't have it.

Then there's the Prius C which is essentially a Yaris hybrid. Toyota much rather sell you this as well. And they are now outselling the Yaris.

This isn't good considering we're only in year #2. Toyota may run a short 4 year cycle on this one instead of 5. They need a full change from the ground up. New engine and transmission next time.

[KCALB SIRAY]

Advertising sells. No question about that. In the US, people who do not research rely on advertising to tell a story of what and what not to buy. Commercials are a big part of the daily life for Americans. Positive appealing invites are what we want. Then there are those like me or "us" that use the web to search for ideas or information of a specific car. Forums like this are both informative AND advertise the main product; that being the Yaris. So let us recap then. Commercials are few and far between and lets face it, the advertising of the Yaris on the main page shows us 7 year old versions of the car. This forum does nothing to help the sales of a great car, and it's a sad thing to see because of ownership isn't there. Kal-El is right when he says "They need a full change from the ground up. New engine and transmission next time.", but I'm afraid that ship has sailed unfortunately. Unless they can compete with amenities, they will lose every single time.

[nookandcrannycar]

Originally Posted by Septembersrain

I've been seeing quite a few new Yaris out there lately.

This is because there are so many savvy people in Texas .

[nookandcrannycar]

Originally Posted by KCALB SIRAY

Advertising sells. No question about that. In the US, people who do not research rely on advertising to tell a story of what and what not to buy. Commercials are a big part of the daily life for Americans. Positive appealing invites are what we want. Then there are those like me or "us" that use the web to search for ideas or information of a specific car. Forums like this are both informative AND advertise the main product; that being the Yaris. So let us recap then. Commercials are few and far between and lets face it, the advertising of the Yaris on the main page shows us 7 year old versions of the car. This forum does nothing to help the sales of a great car, and it's a sad thing to see because of ownership isn't there. Kal-El is right when he says "They need a full change from the ground up. New engine and transmission next time.", but I'm afraid that ship has sailed unfortunately. Unless they can compete with amenities, they will lose every single time.

I wonder if Toyota waited too long to move production out of Japan...if the value of the Yen put Toyota at such a disadvantage for so long that the current Yaris sales wont recover to a level that is closer to its competitors

[tooter]

Originally Posted by Kal-El

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

It's that shitty Gen 3 style change finally catching up with Toyota.
Should have left it Gen 2.