Target Market Observation - Toyota Yaris Forums

uncleyaris · 01-23-2007, 07:45 PM

my observations here, It seems that many Yaris owners are not even the buyers
Toyota is apparently aiming this car for. I'm not an entry level buyer, late 30's, And I get the feeling many others here are in my braket or older( no offence). Just an observation, What does everyone else think?

UY

machine1 · 01-23-2007, 08:05 PM

I'm early 30s, and just needed a simple, reliable, and economical car to commute to work and travel across the country with(Drove 3300+ miles to California first month I had it). After owning 3 Toyotas(79 SR5 pickup, 93 ES300, 01 Tacoma) it was a logical choice.
I like the european styling, multiple storage areas, and space efficiency of a car with such wierd dimensions on the outside. The liftback has it's own look and feel that ownership of one only applies to certain individuals. The four door has a more conventional look compared to the liftback, and the Corolla's just as cheap as the Yaris, but the Corolla is too vanilla.
It's too bad they don't offer the 5-door here in the states. I'd take my losses and trade mine in for one without hesitation.

St_G · 01-23-2007, 08:11 PM

I think that IS the target, age-wise. Scion is Toyota's youth-targeted brand. The Yaris is mostly being marketed as a gas saving commuter.

60 Somethings · 01-23-2007, 08:18 PM

I read where the target market for Yarii was the older driver, while the target market for the Scion was the younger group.

I think you are possibly in a never-never land between the two! I know why we bought a Yaris - we are OLD, but why did you???

It would have been even more worrisome if we had bought a Scion tA instead of a LB.

SmellyTofu · 01-23-2007, 08:30 PM

For those wanting 5 doors, why not get an xB or xA and spec up? Just different styling but same functionality. Older folks still want to (at least) feel younger.

Yaris305 · 01-23-2007, 09:05 PM

Bro this is my first car i got it when i was 16 years old, but yea there are alot of old timers on this site especially that have little attitudes on top of that

Polar_Yaris · 01-23-2007, 09:30 PM

Quote:

Originally Posted by uncleyaris

my observations here, It seems that many Yaris owners are not even the buyers
Toyota is apparently aiming this car for. I'm not an entry level buyer, late 30's, And I get the feeling many others here are in my braket or older( no offence). Just an observation, What does everyone else think?

UY

I'm in my mid-30's. One reason for gettting the Yaris is to feel young again....and it does!! Haha

TrancosRt · 01-23-2007, 10:06 PM

Mid 20's here and I love the styling far more better than enything Scion ever came (will?) come up. In my eyes (even before buying. Now you might say I'm biased) the Yaris is the best looking car on the road (sure, a BMW M3 2007 is sexy, but I think that after a while it would become a status symbol. The Yaris has no status symbol, and maybe that's the symbol it intends to project... weird eh?).
Plus, I've been waiting for a nice European small car to come up for a while. I grew up in a country where european brands and european designs (in american brands for instance) ruled, so I like them better than other designs.

foober · 01-23-2007, 11:29 PM

I'm 54 and just wanted a simple very good gas milage car that is very reliable that didn't cost to much. My sister and brother in law like 30,000 dollar cars with alot of gadgets that break and that they can be in debt for several years with. Folks have different intellegence levels.

gabagooo · 01-24-2007, 06:16 AM

I don't think that I meet the demographic. I am 42 and traded down to the Yars from a 2006 Honda Civic. I almost went with a Mazda3, but my wife and I liked he idea of the hatch and the price was lower on the Yaris. On a side note, while out looking at cars we met an older couple (late 60s) with a Scion xA. They told me they bought the Scion becasue of the price and that it was a Toyota product. They REALLY blew the demographic out of the water for that brand.

Pars · 01-24-2007, 07:56 AM

Compared to the Fit, here in Toronto, it a appears that the younger drivers (30ish and less) are in the Yaris and the older ones opp for the Fit. Since I'm borderline, I prefer to go with the younger crowd.

60 Somethings · 01-24-2007, 03:30 PM

Quote:

Originally Posted by Yaris305

"there are alot of old timers on this site especially that have little attitudes on top of that"

GUILTY AS CHARGED!!!

I call it spirit...it's needed so one doesn't get beaten down over the years. It's that attitude, spirit, fiestiness - whatever you want to call it - that helps you get older and still have energy for, and interest in, life.

Otherwise, we'd likely be driving a metalic gold Buick La Sabre instead of a Yaris LB......lol

[FYI: Our LB replaced my strippo '98 Ford Ranger.........however, I think wife feels it is HER car instead of the 4Runner Sport V8 we bought a few months earlier with her name first on the Registration (replacing HER '97 Explorer). Oh well.]

MrMondayNite · 01-24-2007, 04:08 PM

I'm 35 just recently got married, so I inherited my wifes P.O.S. 99 Saturn used that for a down payment. The Yaris was originally supposed to be my wifes car, but I love it so much that I use the Yaris

and she uses the civic.

spkrman · 01-24-2007, 05:27 PM

21, i bought it cuz its cheap/sexy/built on proven reliability... is there more to buyin a car? :)

1st new car... and I do see lots of older folks ridin around in the LB's... I've yet to see someone below mid 30's.

Nimble · 01-24-2007, 06:07 PM

Quote:

Originally Posted by spkrman

21, i bought it cuz its cheap/sexy/built on proven reliability... is there more to buyin a car? :)

1st new car... and I do see lots of older folks ridin around in the LB's... I've yet to see someone below mid 30's.

Beware fellow Chicagoan, I'm a new today Yaris owner!!!! I'm so excited for it! I'm used to fast, low BMW's, but this is the best $12K I ever spent! I got a conven pack, all weather pack, black, 5 spd litback for under invoice!!! Quite the deal over at Grossinger Toyota in Lincolnwood. Hope to see you around, btw, I'm only 26.

spkrman · 01-24-2007, 06:12 PM

awesome!

http://www.acrbill.com/chicagolandyaris/ check it out :)

St_G · 01-24-2007, 07:59 PM

For the record, I'm 28, so I'm not saying that it's all old people BUYING the thing; just that Toyota doesn't seem to be going out of their way to target younger buyers the way they do with the Scion models. I read an article not too long ago (in either the Washington Post or the NY Times, I forget which) that said Scion is actually cutting WAY back on their advertisements because they're selling so many cars, they're afraid they'll stop being seen as "cool."

The Yaris could only hope for such a problem. Don't get me wrong, I think the LB is a pretty cool looking little car, but it does NOT, as yet, enjoy the brand image that the Scions (especially the xB) do and Toyota doesn't seem intent to help it along in that regard, for fear, I assume, of competing with themselves. Honda is doing a much better job pitching the Fit (nevermind that they always show you a Fit Sport, but quote the price of the Mini-Oddysey-looking base model).

Typer73 · 01-24-2007, 09:16 PM

Quote:

Originally Posted by Yaris305

Bro this is my first car i got it when i was 16 years old, but yea there are alot of old timers on this site especially that have little attitudes on top of that

Not little attitudes--BIG ATTITUDES!!! And we're not old, we're EXPERIENCED. Besides, even "old" girls just wanna have fun!

01-23-2007, 07:45 PM	#1
uncleyaris View User's Garage Drives: 2007 Bayou Blue!!!!!!! Join Date: Nov 2006 Location: Toronto Posts: 1,523	Target Market Observation my observations here, It seems that many Yaris owners are not even the buyers Toyota is apparently aiming this car for. I'm not an entry level buyer, late 30's, And I get the feeling many others here are in my braket or older( no offence). Just an observation, What does everyone else think? UY

01-23-2007, 08:05 PM	#2
machine1 View User's Garage Drives: 07 Yaris Liftback Join Date: Oct 2006 Location: TX Posts: 27	I'm early 30s, and just needed a simple, reliable, and economical car to commute to work and travel across the country with(Drove 3300+ miles to California first month I had it). After owning 3 Toyotas(79 SR5 pickup, 93 ES300, 01 Tacoma) it was a logical choice. I like the european styling, multiple storage areas, and space efficiency of a car with such wierd dimensions on the outside. The liftback has it's own look and feel that ownership of one only applies to certain individuals. The four door has a more conventional look compared to the liftback, and the Corolla's just as cheap as the Yaris, but the Corolla is too vanilla. It's too bad they don't offer the 5-door here in the states. I'd take my losses and trade mine in for one without hesitation. __________________ The Yaris was victimized by baseball sized hail. I drive a new Civic now.

01-23-2007, 08:18 PM	#4
60 Somethings Old Folks View User's Garage Drives: 2007 Yaris LB, 2006 4Runner V8 Join Date: May 2006 Location: Vancouver, USA Posts: 222	I read where the target market for Yarii was the older driver, while the target market for the Scion was the younger group. I think you are possibly in a never-never land between the two! I know why we bought a Yaris - we are OLD, but why did you??? It would have been even more worrisome if we had bought a Scion tA instead of a LB. __________________ We are the proud owners YARI - He's a loaded Silver LB with ATTITUDE!

01-24-2007, 06:16 AM	#10
gabagooo Drives: Yaris Hatchback Join Date: Dec 2006 Location: Danville, VA Posts: 56	I don't think that I meet the demographic. I am 42 and traded down to the Yars from a 2006 Honda Civic. I almost went with a Mazda3, but my wife and I liked he idea of the hatch and the price was lower on the Yaris. On a side note, while out looking at cars we met an older couple (late 60s) with a Scion xA. They told me they bought the Scion becasue of the price and that it was a Toyota product. They REALLY blew the demographic out of the water for that brand. __________________ 2007 Bayou Blue Yaris 3 Door LB 2006 Cardinal Red Mazda5 Touring

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01-23-2007, 08:11 PM	#3
St_G Drives: Black 2007 Yaris Liftback 1.5 Join Date: Jan 2007 Location: Memphis, TN USA Posts: 252	I think that IS the target, age-wise. Scion is Toyota's youth-targeted brand. The Yaris is mostly being marketed as a gas saving commuter.

01-23-2007, 08:30 PM	#5
SmellyTofu 好多人& Drives: . Join Date: Feb 2006 Location: Sydney Posts: 264	For those wanting 5 doors, why not get an xB or xA and spec up? Just different styling but same functionality. Older folks still want to (at least) feel younger.

01-23-2007, 09:05 PM	#6
Yaris305 Banned Drives: Black Join Date: Jan 2007 Location: da 305* Posts: 17	Bro this is my first car i got it when i was 16 years old, but yea there are alot of old timers on this site especially that have little attitudes on top of that

01-23-2007, 10:06 PM	#8
TrancosRt View User's Garage Drives: 07 Silver HB Yaris Join Date: Jul 2006 Location: S Florida Posts: 289	Mid 20's here and I love the styling far more better than enything Scion ever came (will?) come up. In my eyes (even before buying. Now you might say I'm biased) the Yaris is the best looking car on the road (sure, a BMW M3 2007 is sexy, but I think that after a while it would become a status symbol. The Yaris has no status symbol, and maybe that's the symbol it intends to project... weird eh?). Plus, I've been waiting for a nice European small car to come up for a while. I grew up in a country where european brands and european designs (in american brands for instance) ruled, so I like them better than other designs.

01-23-2007, 11:29 PM	#9
foober Drives: two yaris liftbacks Join Date: Jan 2006 Location: kalispell, montana Posts: 351	I'm 54 and just wanted a simple very good gas milage car that is very reliable that didn't cost to much. My sister and brother in law like 30,000 dollar cars with alot of gadgets that break and that they can be in debt for several years with. Folks have different intellegence levels.

01-24-2007, 07:56 AM	#11
Pars Drives: 07 Yaris Liftback Join Date: Aug 2006 Location: Toronto Posts: 418	Compared to the Fit, here in Toronto, it a appears that the younger drivers (30ish and less) are in the Yaris and the older ones opp for the Fit. Since I'm borderline, I prefer to go with the younger crowd.

01-24-2007, 04:08 PM	#13
MrMondayNite Drives: 07 Yaris LB Join Date: Sep 2006 Location: NY/NJ Posts: 138	I'm 35 just recently got married, so I inherited my wifes P.O.S. 99 Saturn used that for a down payment. The Yaris was originally supposed to be my wifes car, but I love it so much that I use the Yaris and she uses the civic.

01-24-2007, 05:27 PM	#14
spkrman Banned View User's Garage Drives: 1 Join Date: Nov 2006 Location: 2 Posts: 1,476	21, i bought it cuz its cheap/sexy/built on proven reliability... is there more to buyin a car? :) 1st new car... and I do see lots of older folks ridin around in the LB's... I've yet to see someone below mid 30's.

01-24-2007, 06:12 PM	#16
spkrman Banned View User's Garage Drives: 1 Join Date: Nov 2006 Location: 2 Posts: 1,476	awesome! http://www.acrbill.com/chicagolandyaris/ check it out :)

01-24-2007, 07:59 PM	#17
St_G Drives: Black 2007 Yaris Liftback 1.5 Join Date: Jan 2007 Location: Memphis, TN USA Posts: 252	For the record, I'm 28, so I'm not saying that it's all old people BUYING the thing; just that Toyota doesn't seem to be going out of their way to target younger buyers the way they do with the Scion models. I read an article not too long ago (in either the Washington Post or the NY Times, I forget which) that said Scion is actually cutting WAY back on their advertisements because they're selling so many cars, they're afraid they'll stop being seen as "cool." The Yaris could only hope for such a problem. Don't get me wrong, I think the LB is a pretty cool looking little car, but it does NOT, as yet, enjoy the brand image that the Scions (especially the xB) do and Toyota doesn't seem intent to help it along in that regard, for fear, I assume, of competing with themselves. Honda is doing a much better job pitching the Fit (nevermind that they always show you a Fit Sport, but quote the price of the Mini-Oddysey-looking base model).