Changing the fuel filter

[wnavarro]

Hi all,
I'm trying to find a good quality generic fuel filter for a 2009 Toyota Yaris base 1.5.
But after searching I could not to get it,
Can anyone tell me where I can get a exact fuel filter like mine or if I can't do it?
Do I have any cheap options?
I tried the autoparts stores and they tell me they only sell the fuel filter as the whole fuel pump for $300.00. I can't shell out $300.00 every 100,000 miles just to change out the fuel filter.
Can anyone please offer advice if there is that one fuel filter sold seperately like mine.
What brand?

Thank you for any help offered.