True Stories Behind Car Company Logos - Toyota Yaris Forums

MadMax · 10-05-2010, 11:30 AM

An interesting article, especially the Toyota entry...

Quote:

True Stories Behind Car Company Logos

...

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”

Cheers! M2

chrisj · 10-05-2010, 12:01 PM

Very interesting!

henry33 · 10-05-2010, 04:32 PM

didn't know that ;)

10-05-2010, 12:01 PM	#2
chrisj Hooch Brewer-Shine Sipper View User's Garage Drives: 2009 5-dr LB Join Date: Aug 2010 Location: S. Jesus, Kentucky Posts: 646	Very interesting! __________________

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10-05-2010, 04:32 PM	#3
henry33 Drives: yaris1.33 Join Date: Jul 2010 Location: slovakia Posts: 425	didn't know that ;)