toyota is going full-in synthetic soon?

[scape]

if this is a repost, excuse me. but has anyone noticed that toyota is advertising that they will be using synthetic on future models? according to this: http://www.toyota.com/owners/parts-s...oil/chart.html
it still excludes yaris, but i thought that it was funny to see most cars in the dealership (including a scion xd i spotted) with a sticker stating that this will be standard. here are some of similar points made as advertised on the stickers placed on the cars:
http://www.toyota.com/owners/parts-s...il/detail.html

among other things, im curious if its the same filters used as for standard oil.

oh sorry for not snapping a pic :\