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Old 05-17-2007, 08:50 PM   #1
redyaris
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Drives: 2007 Toyota Yaris Liftback
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And You Thought the Prius Was Expensive!

http://www.ajc.com/business/content/...st_Hybrid.html

Toyota Unveils Its Priciest Hybrid

By YURI KAGEYAMA
AP Business Writer

'TOKYO — Toyota's commitment to hybrid automobiles was on full display Thursday when it unveiled its most expensive gasoline-electric vehicle yet — the $124,000 luxury sedan Lexus LS.

Executives at Japan's No. 1 automaker are fully convinced that hybrid cars are the way of the future. And they're betting that growing consumer concern about the environment — and higher gas prices — will lure even wealthy buyers to the new model, which went on sale Thursday in Japan for 15 million yen and will arrive later elsewhere.
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