Official: MERCURY is DEAD after 71 years. - Toyota Yaris Forums

Kal-El · 06-03-2010, 11:39 PM

http://www.autoblog.com/2010/06/02/f...xpand-lincoln/

Quote:

This was bound to happen sooner or later. Over the last ten years, Mercury's sales numbers have plummeted, and currently, the brand only accounts for 0.8 percent of Ford Motor Company's overall market share. In a press conference this afternoon with Mark Fields, Ford's president of the Americas, and Derrick Kuzak, group vice president of product development, the automaker has officially announced that Mercury will be discontinued in the fourth quarter of this year.

With all of the forward momentum that Ford has been experiencing over the past few years, no brand-specific models were introduced to the Mercury lineup. What's more, the vast majority of recent Mercury purchases were made through discounts offered to retirees, friends and family. Mercury's dealer network (coupled with the Lincoln brand) is currently in the process of being notified about Ford's decision, and owners are reassured that existing Mercury products can still be serviced at any Ford or (newly standalone) Lincoln dealer.

But it isn't all bad news down in Dearborn – Ford is using Mercury's demise as a better reason to seriously beef up the Lincoln brand. Including the 2011 MKZ Hybrid and refreshed 2011 MKX, Ford is expanding the Lincoln lineup with the addition of seven all-new or wholly refreshed vehicles, including the brand's first-ever C-segment vehicle, possibly related to the C Concept that we saw at the 2009 Detroit Auto Show.

Furthermore, Lincoln will be offering EcoBoost powertrains across the entire lineup, including the next-generation Navigator full-size SUV. Ford is committed to making Lincoln substantially more prosperous in America, saying that the brand will house more useful features and technology than any other competitor, as well as offering the most fuel-efficient lineup of luxury vehicles.

This is for the better. Mercury's have been nothing but Fords with different grills, headlights, and taillights. Companies need to operate more efficiently these days.

R.I.P. Mercury

thebarber · 06-04-2010, 12:06 AM

there are parts of me that still miss my first car: teh slowpaz

SilverBack · 06-04-2010, 12:48 AM

Oh great, I guess that means no more Mercury Mistress

I guess now I have no choice but to actually pretend to listen while on a date if I wanna get any. Blah

...

JBougie · 06-05-2010, 03:56 PM

I hated the Cougar. *gag*

CtrlAltDefeat · 06-05-2010, 04:08 PM

meh... can't say I'll miss it. I am more brokenhearted about Pontiac.

talnlnky · 06-05-2010, 08:04 PM

Quote:

Originally Posted by CtrlAltDefeat

meh... can't say I'll miss it. I am more brokenhearted about Pontiac.

are you serious? pontiac consistently made the ugliest cars in the US market, and they had mediocre reliability just like any other american car company.

Yaris Hilton · 06-05-2010, 10:36 PM

The only Pontiac I'll miss is the Solstice.

Black Yaris · 06-05-2010, 10:41 PM

Quote:

Originally Posted by Yaris Hilton

The only Pontiac I'll miss is the Solstice.

aka saturn sky
aka opal speedster

CtrlAltDefeat · 06-05-2010, 10:52 PM

Quote:

Originally Posted by talnlnky

are you serious? pontiac consistently made the ugliest cars in the US market, and they had mediocre reliability just like any other american car company.

The first car I ever enjoyed was my grand am, and then i bought a sunfire convertible with was a lot of fun too...

Yaris Hilton · 06-05-2010, 11:22 PM

Oh yeah, Pontiac's made great cars in the past. They'd gotten awfully undistinguished in recent years for the most part. They did make the Aztek, which is the fugliest car I've ever seen.

CtrlAltDefeat · 06-06-2010, 02:09 AM

Quote:

Originally Posted by Yaris Hilton

Oh yeah, Pontiac's made great cars in the past. They'd gotten awfully undistinguished in recent years for the most part. They did make the Aztek, which is the fugliest car I've ever seen.

yea... someone was under the influence of some heavy duty mental state altering chemicals, the day they decided that was a good look...

Altitude · 06-05-2010, 04:43 PM

The only thing Mercury has done right in a long time is the 'Mercury Girl' spokesmodel.

MadMax · 06-05-2010, 05:43 PM

Yes, Jill Wagner is indeed very hot! Witness her on the Jimmy Kimmel Show last year!

YAR1S · 06-05-2010, 07:11 PM

awwww my first car was a boat of a grand marquis :(

JBougie · 06-06-2010, 10:46 AM

The WS6 is still my favorite car, ever. I learned to drive on my moms 2000.... I'll never forget that car *sniffle*

Yaris Hilton · 06-06-2010, 02:06 PM

As for Mercuries, I've still got one. The Villager minivan was a joint project between Ford and Nissan. Designed by a California firm. Built in a Ford plant in the U.S. (Ohio, I think) with a Nissan drivetrain, which was made in the Nissan plant in Smyrna, Tennessee. A slightly retrimmed version was marketed by Nissan as the Quest. Nissan dealers wanted about $2000 more for Quests than Mercury dealers did for Villagers similarly equipped. Many people would pay it to get that "Japanese quality."

06-04-2010, 12:06 AM	#2
thebarber daily driver View User's Garage Drives: the #wrecho Join Date: Jun 2006 Location: Grand Rapids, MI Posts: 5,877	there are parts of me that still miss my first car: teh slowpaz __________________

06-04-2010, 12:48 AM	#3
SilverBack Joey View User's Garage Drives: '14 Scion xD 5-speed Join Date: Oct 2008 Location: El Monte, Ca Posts: 3,529	Oh great, I guess that means no more Mercury Mistress I guess now I have no choice but to actually pretend to listen while on a date if I wanna get any. Blah ... __________________ Formerly owned Met-Met. '07 Yaris LB 5-speed. A forum post should be like a skirt: Long enough to cover the subject but short enough to keep things interesting. "I don't have an anger problem. I have an idiot problem." -Hank Hill

06-05-2010, 04:08 PM	#5
CtrlAltDefeat I ♥ Yaris View User's Garage Drives: Black 08 LB MT & red 97 Miata Join Date: Oct 2008 Location: Indianapolis IN Posts: 1,313	meh... can't say I'll miss it. I am more brokenhearted about Pontiac. __________________ The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. - Bertrand Russell

06-05-2010, 05:43 PM	#13
MadMax Drives: 2008 Yaris Liftback (Sprocket) Join Date: Oct 2008 Location: San Antonio, Texas! Posts: 2,799	Yes, Jill Wagner is indeed very hot! Witness her on the Jimmy Kimmel Show last year! __________________

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06-05-2010, 03:56 PM	#4
JBougie Banned View User's Garage Drives: 2010 Yaris LB (Prev: 07 Sedan) Join Date: Mar 2009 Location: Beech Bluff, TN Posts: 1,266	I hated the Cougar. gag

06-05-2010, 10:36 PM	#7
Yaris Hilton Half a Bubble Off Plumb Drives: 2009 Yaris Sedan Join Date: Mar 2009 Location: Bristol, Tennessee, USA Posts: 1,593	The only Pontiac I'll miss is the Solstice.

06-05-2010, 11:22 PM	#10
Yaris Hilton Half a Bubble Off Plumb Drives: 2009 Yaris Sedan Join Date: Mar 2009 Location: Bristol, Tennessee, USA Posts: 1,593	Oh yeah, Pontiac's made great cars in the past. They'd gotten awfully undistinguished in recent years for the most part. They did make the Aztek, which is the fugliest car I've ever seen.

06-06-2010, 10:46 AM	#15
JBougie Banned View User's Garage Drives: 2010 Yaris LB (Prev: 07 Sedan) Join Date: Mar 2009 Location: Beech Bluff, TN Posts: 1,266	The WS6 is still my favorite car, ever. I learned to drive on my moms 2000.... I'll never forget that car sniffle

06-06-2010, 02:06 PM	#16
Yaris Hilton Half a Bubble Off Plumb Drives: 2009 Yaris Sedan Join Date: Mar 2009 Location: Bristol, Tennessee, USA Posts: 1,593	As for Mercuries, I've still got one. The Villager minivan was a joint project between Ford and Nissan. Designed by a California firm. Built in a Ford plant in the U.S. (Ohio, I think) with a Nissan drivetrain, which was made in the Nissan plant in Smyrna, Tennessee. A slightly retrimmed version was marketed by Nissan as the Quest. Nissan dealers wanted about $2000 more for Quests than Mercury dealers did for Villagers similarly equipped. Many people would pay it to get that "Japanese quality."