LED Billboards

[redyaris]

http://www.orlandosentinel.com/busin...,4808378.story

'This LED billboard just off Interstate 4 near Fairbanks Avenue flashes a different message every 8 seconds. The new signs generate more profits for billboard companies than standard signs, an analyst says.

Simmi Aujla | Sentinel Staff Writer
June 27, 2007

When Saturn of Orlando's marketing director advertised on a standard billboard, she had to wait a month before a requested new ad actually materialized alongside the highway. Creating and installing the new vinyl ad cost $500 to $750 for each board.

But when Sabrina Case began advertising on an electronic billboard on U.S. Highway 17-92 in Longwood in late February, she simply e-mailed her new ad to the sign's owner -- and saw the results on the drive home later that day.

"I called at 3 o'clock, and by drive time it was changed," Case recalled recently.

Saturn of Orlando is one of several businesses that have already taken advantage of the first light-emitting diode billboards to pop up in Central Florida. In addition to the one in Longwood, ClearChannel Outdoor earlier this month installed 14-by-48-foot billboards on Interstate 4 near Fairbanks Avenue and on State Road 408 near Kirkman Road.

Unlike standard billboards, LED boards use light-emitting diodes to display information and images -- the digital technology used in alarm clocks, traffic lights and giant screens in sports stadiums. That means ads can change instantly, which gives advertisers flexibility in outdoor advertising they can't get on standard billboards...'

***This sign looks like a TRANSFORMER is on it**** LOL

[YarisTom73]

These are like the ones they have along Rt 56 in Johnstown, PA. Bright as heck, especially when the road is wet from rain, they actually reflect off the road surface. Crazy bright!

[PetersRedYaris]

Billboards that will cause an accident, lawsuits just waiting to happen. How can it be illegal to have a DVD screen in view of the driver but legal to place giant flashing screens along the road? We have them here too; very distracting.

[redyaris]

Just how long will it be before thieves start stealing the LED components from these to sell on the black market?

[staticorex]

Is that really lucrative? Aren't LED's cheap?