Toyota Yairs, and the lack thereof

[Kal-El]

Originally Posted by THEDON

I cannot comprehend why Toyota does not throw more money towards the Yaris, they would probably sell a lot more if they did.....just some thoughts after washing mine.

Do you mean from an advertising standpoint?

Fact of the matter is that other companies advertise their subcompacts no more often than Toyota does. When was the last time you saw a commercial for the Fit, Versa, Accent, ect...?

They primarily run a campaign at the launch of a newly designed model to build interest.

Subcompacts make such small profit margins that there isn't much room for dumping money into continuous ads.