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Old 10-05-2010, 11:30 AM   #1
MadMax
 
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Drives: 2008 Yaris Liftback (Sprocket)
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True Stories Behind Car Company Logos

An interesting article, especially the Toyota entry...

Quote:
True Stories Behind Car Company Logos

...

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”


Cheers! M2
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