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Old 07-17-2009, 05:18 AM   #6
Yaris Hilton
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Changing "Toyoda" to "Toyota" was done for the Japanese market when the auto company was separated from the parent Toyoda firm in 1937, not when they started exporting to the U.S.
http://www.toyota-industries.com/cor...tory/1930.html
There are several online references saying it was done because "Toyota" is simpler to write in Japanese, and they thought it looked better.
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