Is this a good price?

[why?]

this Truecar thing seems like another great idea for car buyers. between that and nada/edmunds/ etc giving you the real prices on all the accessories, you should be able to get someone to give you a price you want.

If you are willing to wait, figure out a price you will pay, call a few dealerships in your area, and tell them exactly what you want, exactly what you will pay, and how many local dealerships you are calling with the offer. One of them will bite for a quick sale.