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Don't forget that in the US, a business can deduct up to $25,000 from their tax as equipment expenses on a vehicle over 6,000 lbs. This is a significant reason why large SUV sales have skyrocketed. It is a regressive tax, benefiting only the wealthy (the poor can't afford big SUVs, except by going into massive amounts of debt).
People perceive large SUVs to be safer than small cars like our Yaris, but they are only safer relative to other behemoths (I'd rather be hit by another Yaris than an Escalade - lucky that when my first Yaris was totalled it was by a tiny Chevy compact pickup). People are delusional, and rationalists.
Some people also drive these to impress - they like how they look in them to other people, and think that they look smarter, handsomer, sexier, wealthier, etc., sittin' high in a Hummer. Large cars served this purpose for half a century, fell out of favor by the early '80s with the first gas crunch, and SUVs simply took the place of long-and-wide Lincolns, Cadillacs, etc., except for those driving $100k+ German cars. We all know that our Yaris isn't bling and isn't a statement of our worth (net worth or how much our mother loves us), but we're certainly making a statement that we are consuming less.
We also show that we have nothing to prove about our d*** size! I guarantee that all those 5'3" guys sitting in Hummers are compensating for something!
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