Target Market Observation

[Nimble]

Originally Posted by spkrman

awesome!

http://www.acrbill.com/chicagolandyaris/ check it out :)

Sweet! I'll have to register.

[uncleyaris]

now now people, I guess my train of thought has lead to this. remember to be nice. I was only stating facts. This car was supposed to be an entry level car. Yet Some of us are here to mod these things. Not to many entry level people can Mod(unless debt no issue). It is not entry level price, at least here in Canada, and any mods(tail light JDM) will cost you a first born, lol. I noly wanted conversation and response. We are all Bro's and sis' here!!!!


uy

[60 Somethings]

There is a really wide range of people on here - and from all over the world, to boot. It's interesting to see what everyone is doing to their cars.

There is a lot more available today to customize your ride than there was when I had my first few cars. Painting the rims black, installing fake white walls and finding some cool hubcaps - like '60 Ford botton caps - and lowering the front end was about all I could afford. Well, on my first car I did install scavenger pipes and paint the underside white, which was hot then!!! ('53 Ford 2dr Sedan)

The only "custom" wheels then were reversed and chromed steel rims.

[mkaresh]

The actual demographics of buyers for just about any car are all over the map. Demographic targets are mostly BS. It's much more effective to focus directly on buyers' needs and tastes. The main value in having a demographic target is that the main data on TV show audiences and magazine subscribers is demographic, so a demographic target helps decide where to place ads.

[St_G]

For the record, I'm 28, so I'm not saying that it's all old people BUYING the thing; just that Toyota doesn't seem to be going out of their way to target younger buyers the way they do with the Scion models. I read an article not too long ago (in either the Washington Post or the NY Times, I forget which) that said Scion is actually cutting WAY back on their advertisements because they're selling so many cars, they're afraid they'll stop being seen as "cool."

The Yaris could only hope for such a problem. Don't get me wrong, I think the LB is a pretty cool looking little car, but it does NOT, as yet, enjoy the brand image that the Scions (especially the xB) do and Toyota doesn't seem intent to help it along in that regard, for fear, I assume, of competing with themselves. Honda is doing a much better job pitching the Fit (nevermind that they always show you a Fit Sport, but quote the price of the Mini-Oddysey-looking base model).

[Nivyn]

24 - bought it because it's good on gas, in my price range, and fairly cute and sporty.

[Treyz]

I'm 24 and kinda jumped into the Yaris.

Not meaning I wasn't looking at it already, just wan't expecting to get it this soon. Just blew the engine in my 240SX which is also my drag/drift car. In other words I have been looking for a daily driver but never had cash upfront for private buyers. I looked online at styles and prices and it was a toss up between the xA and Yaris liftback. I was looking for something that was inexpensive and reliable (normaly those two words do not mix together) as well as stylish. Went to the dealership and saw that with $0 down the xA would have brought me above my monthly payments but it didn't matter. I was always a fan of 2 door (since I have no kids) and also needed a lot of room to transprt things (like a motor for the 240) so the Yaris was the ringer. Plus the gas mileage per gallonsold me also. Will I do a little something to this car, maybe in the future.

Regardless of the taget age group, seems like a lot of people seem to get these cars for the same reasons. Plus they're selling.

[ChinoCharles]

From what I can gather, women and old souls go for the sedan. The liftback is reserved for the younger crowd and anyone that cares about being unique over having a trunk.

There are, of course, many exceptions. I'm just basing this on my experiences. When old people ask me about the car at gas stations (and it happens often) they often tell me they're looking at the sedan.

[St_G]

Women seem to be prety drawn to the cute-factor of the LB. I have no idea who's buying the sedan. But then, I have no idea who's buying the Corolla either and I see tons of those on the road. I would assume that the same people who are drawn to the Corolla are drawn the the Yaris sedan. It's not that much smaller than the Corolla and it can be had cheaper with better appointments.

Originally Posted by ChinoCharles

From what I can gather, women and old souls go for the sedan. The liftback is reserved for the younger crowd and anyone that cares about being unique over having a trunk.

There are, of course, many exceptions. I'm just basing this on my experiences. When old people ask me about the car at gas stations (and it happens often) they often tell me they're looking at the sedan.

[Treyz]

All the Yarises I see are the sedans. Besides the blazing blue LB that someone has at my girls job, mine is the only LB I see around here.

[60 Somethings]

EVERYONE has a 4dr Sedan!!!!!!!!!!

That's why we have a Lift Back.

Couple nextdoor went through COSTCO program at our recomendation - they got a Carolla - they are 80 & 85!

So, I guess we are the KIDS on the block at 62 & 64.

[Jem_hadar]

Originally Posted by Treyz

All the Yarises I see are the sedans. Besides the blazing blue LB that someone has at my girls job, mine is the only LB I see around here.

Crazy. UP here I maybe see 2 or 3 Yaris sedans ever. But here and in Toronto, I see so many Yaris Hatchbacks. They are DEF the preferred model Canad I think (but also our hatches arent left just as basic like yalls are unfortunately)

Originally Posted by KSIbucky

there are 12 people at my HIGH SCHOOL that drive this car there all teens

hah AWESOME ^5

[dansides]

I am 54 had 4 echos, my daughter total our white echo she needed a other car. We gave her our bk echo, an got us a new 3dr love it. NOW we look as cool as we are when about town.

[foober]

I'm 53 and have had nothing but toyota and nissan trucks till my yaris.

I don't know why anyone thinks its slow. I'm having to try and lay off the gas from not going over the speed limit with it. I love it. I can't think of one bad thing about it. I'd buy another for my work but i still need a truck for my work.

[KSIbucky]

there are 12 people at my HIGH SCHOOL that drive this car there all teens

[spkrman]

Originally Posted by KSIbucky

there are 12 people at my HIGH SCHOOL that drive this car there all teens

haha ow

tell em go here:
http://www.acrbill.com/chicagolandyaris/

:)

[zerofloat]

I'm 52 and wanted a commuter car. This thing is great. Wanted the liftback to haul stuff if needed. Maybe will tow behind the motorhome (stick transmission). Last car was a 1988 Fiero so the size seems normal. Got some flak from the coworkers but they get to spend lots more money for fuel, depreciation and insurance. I wish it had a plastic body so it wouldn't ever rust. Dealer installed a Rostra cruise control that works fine. I was concerned that the power wouldn't be enough but it is fine too. The Yaris was so affordable I wrote a check for it. I did read that someone paid for it with a credit card to get points!

[60 Somethings]

Originally Posted by zerofloat

The Yaris was so affordable I wrote a check for it. I did read that someone paid for it with a credit card to get points!

Age 64 , here. We did try that, but dealer would only accept $2,500 on credit card, otherwise we would have "charged' the whole car. So we just wrote a chck for the balance - one of the perks of age - sometimes - I also understand lots of older folks will never be able to buy a car, let alone pay cash for a new one. Need to keep things in perspective