How much do you think they make? - Toyota Yaris Forums

Chaad32 · 07-22-2006, 04:56 PM

How much do you think the car dealer makes off one of these (say a liftback with convience package) if you paid MSRP???

Chaad32 · 07-22-2006, 04:56 PM

I've never worked in the car dealer market but I would like to hear from those who have.

*Chris07LB* · 07-22-2006, 06:16 PM

Hummm.. good question Chad.

fnkngrv · 07-22-2006, 07:33 PM

My cousin's husband in the Twin Cities, Minnesota showed me that they are only making 550 bones at MSRP for this car and that is one of the reasons why they aren't working hard for people to sell them cause they aren't pulling much. This is the first year in the states so they are really trying to keep the cost low (Toyota Corp) for initial entry.

*Chris07LB* · 07-22-2006, 07:35 PM

Quote:

Originally Posted by fnkngrv

My cousin's husband in the Twin Cities, Minnesota showed me that they are only making 550 bones at MSRP for this car.

No wonder some dealers are marking up a few hundred over MSRP then!

Chaad32 · 07-22-2006, 08:48 PM

That makes sense because what I have been told is that these cars are intended to introduce people (young new buyers) to the product line so they will come back for an upgrade. This would also explain that when I tried to talk them down it seemed like they didn't really care and would have let me leave.

fnkngrv · 07-22-2006, 09:03 PM

Yup that would be it Chaad....When I found that out from my cousin-in-law

if that is what you would call it, he informed me at that time to not even bother to ask to get a lower price or accessories thrown in cause they would not budge...they are almost losing money on this car this model year in the States.

07WYarisRS · 07-22-2006, 10:08 PM

Our local dealer told me after a week or so of hagling prices they only make $900 CND, and that was the reason they don't like to give discounts on the econoboxes like they do on bigger cars like the FJ cruiser etc.

El Jefe · 07-23-2006, 04:00 AM

ya i was pissed when i found out my employee discount was only $400 off msrp

Boo · 07-23-2006, 07:45 AM

Quote:

Originally Posted by El Jefe

ya i was pissed when i found out my employee discount was only $400 off msrp

It sounds like a great deal. I can get another video ipod with that money!

yoyoche · 07-23-2006, 08:11 AM

My first post, but I've been reading the board for a couple of weeks. Here's my experiece.
First dealer would not budge off of MSRP. Went into second dealer. Told him I knew they didn't have much margin in these cars, but would he do anything for me. He said he would split with me which came to about $360. This was on a Sedan with the auto, cold weather, convenience package, and floor mats. Sticker price was $14100. My total price with tax and some other $147 charge (can't remember what that was for) was $14722. They did not have the colors my wife wanted so they are to trade cars with another dealer. Told me they would have it in a couple of weeks ( it has been 1 week so far). They requested $500 down.
I was happy to get that after reading so many paying MSRP

Chaad32 · 07-23-2006, 08:39 AM

I paid MSRP for my base L/B (which I am guessing that they make even less on the base models) but I talked him up 1,000 USD on my trade from what kelly blue book said it was worth. So overall I fell I got a good deal. Just food for thought for those who are thinking of buying one.

costaricandreams · 07-23-2006, 04:30 PM

They make about 1k after dealer holdback. Then they make money off financing. Dealers always pay below invoice. Never believe a word that falls from their lips. Visit www.edmunds.com and you can get a good estimate.

eight_heads · 07-23-2006, 04:44 PM

well i got a 3dr 5spd liftback w/convenience pkg. for $12k even... so that's a little under msrp.... so i'm happy

TrancosRt · 07-23-2006, 07:46 PM

12even is what I agreed with my salesman. I just hope he is true to his word at the moment of truth (I haven't picked up my car yet).

TRD_Yaris · 07-23-2006, 10:21 PM

Well, the "invoice price" that dealers pay is NOT exactlyl true. See, back in the day (before the general public knew about INVOICE vs. MSRP), there was a $3000 + difference between INV & MSRP..but quickly "selling near invoice" became anothe "Game" the dealerships could play to make people believe they were getting a good deal.
In reality, dealerships buy cars in bulk, and when they buy (let's say) 20 cars, they get 1 free. So, not only are they paying invoice (which might be $1000 or less), but they are actually paying 1/20th less as well, since they will sell all 21 cars (20 paid + 1 free). That's why dealerships STRESS to get as many cars sold a month as possible, their cars get cheaper and cheaper the more cars they move..volume is very key to most dealership (with exception of premium brands..though they are still slightly affected but to a MUCH smaller extent since they tend to do WAY LESS sales)

anyway, it's all games. If you can't get the car for the price you want, kick the salesman in the nutz and ask again. Repeat.

boxerboy · 07-24-2006, 05:08 AM

It's business, That means that they will try to make as much money (profit) as the public is willing to give. If one dealer won't work with you find another.

weeze-dog · 07-24-2006, 10:38 AM

Don't forget that $580 "destination charge" which is just profit to the delear.

07-22-2006, 04:56 PM	#1
Chaad32 Drives: 2007 Liftback Join Date: Jul 2006 Location: USA Posts: 334	How much do you think they make? How much do you think the car dealer makes off one of these (say a liftback with convience package) if you paid MSRP??? __________________ 2007 Liftback Blazing Blue Cold Weather, Convenience Package, Arm Rest, Floor mats, Weathertech vent visors

07-22-2006, 04:56 PM	#2
Chaad32 Drives: 2007 Liftback Join Date: Jul 2006 Location: USA Posts: 334	I've never worked in the car dealer market but I would like to hear from those who have. __________________ 2007 Liftback Blazing Blue Cold Weather, Convenience Package, Arm Rest, Floor mats, Weathertech vent visors

07-22-2006, 07:33 PM	#4
fnkngrv Mr. 155 and climbing View User's Garage Drives: Seriously Modded 07 Sedan Join Date: Jun 2006 Location: In The Hotbox Posts: 4,742	My cousin's husband in the Twin Cities, Minnesota showed me that they are only making 550 bones at MSRP for this car and that is one of the reasons why they aren't working hard for people to sell them cause they aren't pulling much. This is the first year in the states so they are really trying to keep the cost low (Toyota Corp) for initial entry. __________________ Team Tiamat Racing on Facebook Youtube Channel: Team Tiamat Racing *Class record holder in Land Speed @ 154.5mph for 1.5 mile and 145.5mph in the mile in the F (2.016 to 3.014 L), G (1.524 to 2.015 L), and H (1.016 to 1.523 L) classes.*

07-22-2006, 08:48 PM	#6
Chaad32 Drives: 2007 Liftback Join Date: Jul 2006 Location: USA Posts: 334	That makes sense because what I have been told is that these cars are intended to introduce people (young new buyers) to the product line so they will come back for an upgrade. This would also explain that when I tried to talk them down it seemed like they didn't really care and would have let me leave. __________________ 2007 Liftback Blazing Blue Cold Weather, Convenience Package, Arm Rest, Floor mats, Weathertech vent visors

07-22-2006, 09:03 PM	#7
fnkngrv Mr. 155 and climbing View User's Garage Drives: Seriously Modded 07 Sedan Join Date: Jun 2006 Location: In The Hotbox Posts: 4,742	Yup that would be it Chaad....When I found that out from my cousin-in-law if that is what you would call it, he informed me at that time to not even bother to ask to get a lower price or accessories thrown in cause they would not budge...they are almost losing money on this car this model year in the States. __________________ Team Tiamat Racing on Facebook Youtube Channel: Team Tiamat Racing *Class record holder in Land Speed @ 154.5mph for 1.5 mile and 145.5mph in the mile in the F (2.016 to 3.014 L), G (1.524 to 2.015 L), and H (1.016 to 1.523 L) classes.*

07-22-2006, 06:16 PM	#3
Chris07LB Super Moderator View User's Garage Drives: Yaris Liftback Join Date: Jun 2006 Location: New Jersey Posts: 3,174	Hummm.. good question Chad.

07-22-2006, 10:08 PM	#8
07WYarisRS HardlyDangerous Drives: 09 Yaris LE, H/B, auto Join Date: Jul 2006 Location: Ridgeway Ontario Posts: 573	Our local dealer told me after a week or so of hagling prices they only make $900 CND, and that was the reason they don't like to give discounts on the econoboxes like they do on bigger cars like the FJ cruiser etc.

07-23-2006, 04:00 AM	#9
El Jefe Drives: 07 yaris s sedan Join Date: May 2006 Location: california uber alles! (sacramento) Posts: 204	ya i was pissed when i found out my employee discount was only $400 off msrp

07-23-2006, 08:11 AM	#11
yoyoche View User's Garage Drives: 07 sedan auto pacific blue Join Date: Jul 2006 Location: NW, Indiana Posts: 15	My first post, but I've been reading the board for a couple of weeks. Here's my experiece. First dealer would not budge off of MSRP. Went into second dealer. Told him I knew they didn't have much margin in these cars, but would he do anything for me. He said he would split with me which came to about $360. This was on a Sedan with the auto, cold weather, convenience package, and floor mats. Sticker price was $14100. My total price with tax and some other $147 charge (can't remember what that was for) was $14722. They did not have the colors my wife wanted so they are to trade cars with another dealer. Told me they would have it in a couple of weeks ( it has been 1 week so far). They requested $500 down. I was happy to get that after reading so many paying MSRP

07-23-2006, 08:39 AM	#12
Chaad32 Drives: 2007 Liftback Join Date: Jul 2006 Location: USA Posts: 334	I paid MSRP for my base L/B (which I am guessing that they make even less on the base models) but I talked him up 1,000 USD on my trade from what kelly blue book said it was worth. So overall I fell I got a good deal. Just food for thought for those who are thinking of buying one. __________________ 2007 Liftback Blazing Blue Cold Weather, Convenience Package, Arm Rest, Floor mats, Weathertech vent visors

07-23-2006, 04:30 PM	#13
costaricandreams Raggamuffin Drives: Yaris Latchback 2007 Join Date: Jun 2006 Location: Raleigh, NC Posts: 41	They make about 1k after dealer holdback. Then they make money off financing. Dealers always pay below invoice. Never believe a word that falls from their lips. Visit www.edmunds.com and you can get a good estimate.

07-23-2006, 04:44 PM	#14
eight_heads Drives: '07 Yaris Liftback Join Date: May 2006 Location: LA, USA Posts: 244	well i got a 3dr 5spd liftback w/convenience pkg. for $12k even... so that's a little under msrp.... so i'm happy __________________ '07 Yaris Liftback -Red 5spd w/convenience

07-23-2006, 07:46 PM	#15
TrancosRt View User's Garage Drives: 07 Silver HB Yaris Join Date: Jul 2006 Location: S Florida Posts: 289	12even is what I agreed with my salesman. I just hope he is true to his word at the moment of truth (I haven't picked up my car yet).

07-23-2006, 10:21 PM	#16
TRD_Yaris Yarii Hunter Drives: 2007 Yaris Liftback and S13's Join Date: May 2006 Location: Austin, Texas Posts: 437	Well, the "invoice price" that dealers pay is NOT exactlyl true. See, back in the day (before the general public knew about INVOICE vs. MSRP), there was a $3000 + difference between INV & MSRP..but quickly "selling near invoice" became anothe "Game" the dealerships could play to make people believe they were getting a good deal. In reality, dealerships buy cars in bulk, and when they buy (let's say) 20 cars, they get 1 free. So, not only are they paying invoice (which might be $1000 or less), but they are actually paying 1/20th less as well, since they will sell all 21 cars (20 paid + 1 free). That's why dealerships STRESS to get as many cars sold a month as possible, their cars get cheaper and cheaper the more cars they move..volume is very key to most dealership (with exception of premium brands..though they are still slightly affected but to a MUCH smaller extent since they tend to do WAY LESS sales) anyway, it's all games. If you can't get the car for the price you want, kick the salesman in the nutz and ask again. Repeat. __________________ Thanks for all the help over the years, YarisWorld!!!

07-24-2006, 05:08 AM	#17
boxerboy Drives: WRX ,Tacoma and Yaris Join Date: Apr 2006 Location: North Carolina Posts: 206	It's business, That means that they will try to make as much money (profit) as the public is willing to give. If one dealer won't work with you find another. __________________ "PERCEPTION IS SELECTION"

07-24-2006, 10:38 AM	#18
weeze-dog Drives: 2002 Ford Focus ZX3 Join Date: Jun 2006 Location: Ohio Posts: 57	Don't forget that $580 "destination charge" which is just profit to the delear.

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