Study Confirms That Cars Have Personalities

[tk-421]

A study has confirmed that many people see human facial features in the front ends of automobiles and ascribe various personality traits to cars. Forty study participants assessed cars based on a system known as geometric morphometrics by viewing high-resolution, 3D computer reconstructions and printed images of 38 actual 2004-06 car models and rating each model on 19 traits such as dominance, maturity, gender, and friendliness, and if they liked the car. Study participants liked best the cars scoring high in the so-called power traits — the most mature, masculine, arrogant, and angry-looking ones. Researchers theorized that over evolutionary time, humans have developed a selective sensitivity to features in the human face that convey information on sex, age, emotions, and intentions. The lead researcher explained, 'Seeing too many faces, even in mountains or toast, has little or no penalty, but missing or misinterpreting the face of a predator or attacker could be fatal.'