Yaris sales hit new low...

[Superfly]

Originally Posted by juicyjosh

Guys and gals, we all realize the 2014 Yaris is a 2005 Yaris, which is a 2007 Daihatsu Charade..., right?

Would YOU buy a 2005 100-hp FWD car... TODAY IN 2014?

I know I wouldn't.

There's also a minimal commission payout to Toyota sales reps for selling the Yaris, so the sales reps aren't going to be pushing these cars to begin with. The point is significant: Salespeople aren't going to spend 4 hours to trying to convince someone to buy a cheaply-made car hoping to make $1xx.00 commission when they can much more easily sell a "nicer" Camry or Corolla and make $3xx.00.

But Toyota's milking the 2005 Yaris (a.k.a. 2007 Daihatsu Charade) for all it's worth. The 2012-on Yaris has an exterior and interior refresh, but it's only a facelift. Like everything else in life, what's inside is more important. In the case of the Yaris, the engine, drivetrain, suspension are all circa 2005. (So the 2012 SE has disks in the rear; There's so little weight back there that there's no significant performance benefit.) However for 2012, Toyota remapped the ecu for "softer" throttle response to get an extra 1 mpg City and Highway for the MT. Thanks Toyota for completing the initially only partially botched castration of what little cojones this car ever had to begin with.

I leased the car because of a unique situation I was in at the time where I needed something cheap with Toyota reliability, and I had no time to be working on cars. And I got a 5-speed fwiw. At least it was cheaper than the auto, and I'm averaging 29 mpg on 87 octane, which isn't bad, though could be better for a 2300-lb. car with a very optimistic 106-hp rating.

It has nothing to do with the Yaris having low-end hp numbers. People are buying Fiat 500s, Smart ForTwos and Prius C's and all have low hp.

But I agree with most of the rest of your post. Toyota has no idea what to do with the Yaris because they have the Corolla and the Prius C. The former offers more room, a more powerful engine, a solid reputation for reliability and updated options. The latter offers high fuel economy and similar size. Both have minimally higher MSRPs which can (and are at this moment) offset with enticing/generous incentives such as 0% financing and cash back. The Yaris competitors offer similar things. How can the Yaris sell if it is being killed by it's own family line-up not to mention updated competitors?

I love this damned car but Toyota is failing it miserably. As I stated in several other threads, something has to change. Cut the entire production line to one model (the cheapest configuration) and turn it into your lowest priced, stripper model; tune or change the engine and tranny and redesign the sheet metal and turn it into a hot hatch; shrink the dimensions and make it a Fiat, Spark and Mini competitor; drop the Yaris from Toyota and place it under the Scion badge; offer more colors or interior options. Something has to give. I am waiting to see the 2016 model. It should give us all a good indication of what direction Toyota is headed (although I would argue pawning off production to Mazda is probably a good sign TMC is letting the Yaris drift to it's own demise).