scion xA = luxury yaris?

[TRD_Yaris]

Originally Posted by Thirty-Nine

This could be a problem for Toyota, IMHO. It was a problem with the Echo in regards to the Corolla. You could get a Corolla for almost the same price as an Echo, so why would people buy the Echo?

A loaded Yaris costs about the same as an optioned-out xA, xB and Corolla. So why buy a Yaris? Most of us really like the Yaris' styling and overall package, but I'd bet 99% of the U.S., who isn't rabid about cars, doesn't see a good reason to buy a Yaris over a Corolla and perhaps the xA.

You perfectly summed it up.

The xA comes standard with Power windows, locks, mirrors, cruise, ABS, pioneer 6 speaker system STANDARD...more than the price of the power pacakge of a Yaris ..which puts you ABOVE the price of the xA..and the xA is a 5 seat car that's supposed to appeal to the trendy (i.e. money spenders)..

though, gas mileage is a bit different, i'm guessing the xA doesn't accelerate as quickly. i'm guessing it's substantially heavier than the yaris liftback but i may just be daydreaming.

when it's all said and done, the Yaris is still not priced in the right zone for most people who will usually jump on a Corolla or Civic instead.