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Do you guys really think that the "invoice" on a car has anything to do with how much the dealership paid out of pocket? LOL
Its only there to give people a sense of "I saved a lot".
MSRP is the suggested retail price of an item. Clothing can have a MSRP at about a 600% profit.
As for a car, they didn't pay that much else they wouldnt be in business/be able to pay their staff.
Aiming for the invoice price is the way to go, for example my parents are buying a new crv, and we are getting it very close to invoice, but they wont budge any further.
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