August subcompact sales WAY up (not the Yaris, though)

[ozmdd]

Two things:
1) The Yaris is almost completely un-promoted, unlike the Fit and Versa. Most consumers still don't know much/anything about them. (Aveo gets noticed by heavy walk-in volume at GM stealerships, desperate financing offers)
2)When equipped much beyond the base model, Yarii are not very competitive with the Scions, Fits and other vehicles that offer more features and HP. Yaris dominates at the bottom of its price-point, not the top.
3) I like cheese.