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Old 01-18-2007, 05:29 PM   #10
bigsky2
Cousin Vitz
 
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Drives: Yaris RS 5DR / Vitz RS wannabe
Join Date: Mar 2006
Location: Vancouver, Canada
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I don't understand this logic though.

If the Yaris is considered a low-end vehicle in the NA market, how does it hurt the consumer and Toyota if more accessories and options were merely offered?

It's not as if these options would become mandatory for the buyer, as they are called accessories and additional options for a reason. I also do not understand how this would hurt Toyota as the Yaris is assembled in Japan, and now Taiwan, where accessories are abundant at the factory assembly level. Granted, the extra accessories may add to the cost of the Yaris because of different specifications, it is still worth noting that this would add to the cost of the Yaris if the consumer was willing to pay for it in the first place.

A car does not magically become more expensive if an auto maker offers more accessories; it gives the consumer more purchasing power by allowing them to choose a barebone setup or a fully loaded model with all available features.

I find it extremely frustrating to be a NA auto consumer because we are always handed the short end of the stick, and there is virtually no freedom in customizing the vehicle to one's taste.
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