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Old 04-03-2013, 11:33 AM   #1
jambo101
 
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I dont get why the Yaris isnt a more popular car in the USA or why Toyota doesnt aggressively market the product.
I usually go on a trip from Montreal to St Pete Florida twice a year and its the rare trip i'll see more than one or two other Yaris on the whole journey, up here in Montreal almost every other car is a Yaris or an Echo.
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Old 04-03-2013, 06:37 PM   #2
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Originally Posted by jambo101 View Post
I dont get why the Yaris isnt a more popular car in the USA or why Toyota doesnt aggressively market the product.
I think it is a sad commentary, but I think Kar98 is correct re why the Yaris isn't more popular in the United States. I think Toyota doesn't aggressively market the car here because people here will buy more cars that give Toyota a higher profit margin. I realize that the Yaris can be a 'first step' re later moving to other Toyota models...but without CAFE standards, would the Yaris exist here at all?

Quote:
I usually go on a trip from Montreal to St Pete Florida twice a year and its the rare trip i'll see more than one or two other Yaris on the whole journey, up here in Montreal almost every other car is a Yaris or an Echo.
I think part of the reason is the 'American viewpoint' that Kar98 mentioned. Another reason might be parking difficulty re population density. If you are taking AUT-15 to I-87 to the New York Thruway to the GSP to I-95 all the way to Jacksonville then I-10 to 301 to I-75 to I-275, then you aren't really hitting any areas that have a higher population density than within the city limits of Montreal....local people along almost all of that route don't care as much about having the smallest car possible to 'create' parking opportunities, as there is much less need for that approach. Another reason (although I'd think limited because there isn't THAT much difference) is the higher price of gas in Canada vs much of the United States....people don't care quite as much about having a fuel efficient car re gas cost.
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Old 04-03-2013, 11:22 PM   #3
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Originally Posted by jambo101 View Post
I dont get why the Yaris isnt a more popular car in the USA or why Toyota doesnt aggressively market the product.
I usually go on a trip from Montreal to St Pete Florida twice a year and its the rare trip i'll see more than one or two other Yaris on the whole journey, up here in Montreal almost every other car is a Yaris or an Echo.
If I lived in the states I'd probably be driving a pickup truck or a land cruiser.

Here I cringe filling the tank in my Yaris.

In the states everything seems to be a notch up from Canada, the sub-compacts don't count, Compact Cars like the Corolla are the bottom rung, a Camry is a family car.

Europe is the opposite way and a Corolla would be a family car.

The amount of car people think they need is slightly absurd. People who have kid and think they need a minivan or suv when they really just need less stuff.

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Because: wtf, power nothing, not even mirrors, and by the time you added on what options are available, might as well buy a Corolla. Is what Americans are thinking.
Power mirrors aren't an option?
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Old 04-04-2013, 12:26 AM   #4
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In the states everything seems to be a notch up from Canada, the sub-compacts don't count, Compact Cars like the Corolla are the bottom rung, a Camry is a family car.

Europe is the opposite way and a Corolla would be a family car.
^^^^^ I agree

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The amount of car people think they need is slightly absurd. People who have kid and think they need a minivan or suv when they really just need less stuff.
I agree, but I think people being able to freely buy and use them without any nanny state interference is the most important issue. People creating more of a carbon footprint than necessary for the mobility they take part in is, IMO, bad and people should (on a personal level) feel guilty about creating that outsized footprint. However, government shouldn't be part of that use of 'oversized/inefficient' vehicles equation.
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Old 04-04-2013, 01:16 AM   #5
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^^^^^ I agree



I agree, but I think people being able to freely buy and use them without any nanny state interference is the most important issue. People creating more of a carbon footprint than necessary for the mobility they take part in is, IMO, bad and people should (on a personal level) feel guilty about creating that outsized footprint. However, government shouldn't be part of that use of 'oversized/inefficient' vehicles equation.
Hmmm. I disagree. I'd love to see vehicles taxed based on emissions here like they do in Europe.

I'm also not a fan of the current trend of people buying more car because they know they are lacking skill behind the wheel.
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Old 04-04-2013, 09:11 AM   #6
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Power mirrors aren't an option?
I think they're standard now. But you know how consumer perception is. ONE guy drives his Audi into his garage wall 40 years ago, and people are still like, hurrrrf unintended acceleration.
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Old 04-04-2013, 04:32 AM   #7
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Originally Posted by nookandcrannycar View Post

If you are taking AUT-15 to I-87 to the New York Thruway to the GSP to I-95 all the way to Jacksonville then I-10 to 301 to I-75 to I-275, then you aren't really hitting any areas that have a higher population density than within the city limits of Montreal....local people along almost all of that route don't care as much about having the smallest car possible to 'create' parking

I just spent the entire month of March traveling the backroads of Americas East coast ending up just north of Tampa, then returning to Montreal via interstate,in that whole time i saw one Yaris(Cape Hatteras)and one Echo (Ocala).
I wonder how many in the US would consider purchasing a Yaris if they knew it even existed.
As an example i accompanied my Mom in her Rav4 to her dealership in Homossasa Fla. struck me as odd that there wasnt a single Yaris on the lot, i asked the service manager how come no Yaris on the lot? he answered that they dont get much demand for the Yaris,,well i guess not if people dont even know they exist..
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Old 04-04-2013, 02:38 PM   #8
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Originally Posted by jambo101 View Post
I just spent the entire month of March traveling the backroads of Americas East coast ending up just north of Tampa, then returning to Montreal via interstate,in that whole time i saw one Yaris(Cape Hatteras)and one Echo (Ocala).
I wonder how many in the US would consider purchasing a Yaris if they knew it even existed.
As an example i accompanied my Mom in her Rav4 to her dealership in Homossasa Fla. struck me as odd that there wasnt a single Yaris on the lot, i asked the service manager how come no Yaris on the lot? he answered that they dont get much demand for the Yaris,,well i guess not if people dont even know they exist..
Good for you for venturing off the beaten path, so to speak. Did you visit DC, Philly, NYC and Boston?....the places where the scramble for a parking space might be equal to or more intense than in Montreal. If so, the fact that you saw so few is even more amazing. I spent about a month in Florida last year and I didn't see too many Yarii. Most of the ones I did see were in and around Jacksonville.
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Old 04-05-2013, 04:26 AM   #9
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Good for you for venturing off the beaten path, so to speak. Did you visit DC, Philly, NYC and Boston?....the places where the scramble for a parking space might be equal to or more intense than in Montreal. If so, the fact that you saw so few is even more amazing. I spent about a month in Florida last year and I didn't see too many Yarii. Most of the ones I did see were in and around Jacksonville.
As it was still winter in the north we drove from Montreal to Ocean City Maryland and spent a few days, from their did the Chesapeake Bay Bridge and then drove the entire length of the Outer Banks stopping in Nags Head then again in Okracoke,finally ending up in North Myrtle Beach where after a few days the wife had to fly back to Montreal to go to work, i carried on with another 3 weeks in Florida
I sometimes wonder if Americans in general just dont like small economical cars and feel diminished in some way if they arent driving a big pickup or suv,Anyhow its their dime at the pump..
Heres a pic of my little road warrior..
http://i55.photobucket.com/albums/g1...ps4472fd15.jpg
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Old 04-04-2013, 08:08 PM   #10
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As an example i accompanied my Mom in her Rav4 to her dealership in Homossasa Fla. struck me as odd that there wasnt a single Yaris on the lot, i asked the service manager how come no Yaris on the lot? he answered that they dont get much demand for the Yaris,,well i guess not if people dont even know they exist..
When I went to a Honda dealership (in Gatineau) to look for a used fit the guy said "The fit is rare new (as in they don't stick around for long) and even more rare used!". I ended up buying my Yaris from their used lot!
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