Easiest way to fix paint chips?

[nortonfb]

This what I have done. Use at your own risk.
Alcohol to clean the inside of the chip.
Tape the paint to protect it and a little at a time, let it dry.
For the rust: Rust remover like rustoleom, use a saturated tooth pick &
multiple applications. Don't let it run.
Use a match stem. Dab the chip, dry with a hair dryer. Keep building up
coats. The last fill with paint should be slightly above the surface.
A quick swipe with match book cover will not knock it down.
Not perfect but it will blend in and stop the rust.
Steve