Yaris sales hit new low...

[kimona]

Originally Posted by matti

I've always wondered about the "role" of the Yaris in Toyota's line-up. They don't advertise much for it (if at all) in the U.S. Is it kind of a loss-leader? I always felt the Yaris, in a way, serves two purposes:

1. Get people in the showroom so they can be talked up to a Corolla.
2. Get people to buy the Yaris so they become brand-loyal for life.

Well, you can buy a Corolla L automatic (with customer incentives) for less than a Yaris LE automatic (which has no incentives).