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08-02-2014, 11:53 PM
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#11 |
 Drives: 2017 Yaris L (5sp manual) Join Date: Jun 2012
Location: upper midwest
Posts: 345
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I've always wondered about the "role" of the Yaris in Toyota's line-up. They don't advertise much for it (if at all) in the U.S. Is it kind of a loss-leader? I always felt the Yaris, in a way, serves two purposes:
1. Get people in the showroom so they can be talked up to a Corolla. 2. Get people to buy the Yaris so they become brand-loyal for life. |
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