Yaris sales hit new low...

[tk-421]

I think there is such a thing as "too reliable a car for too little a profit" for a car manufacturer, and the Yaris most definitely fits that description. They are in the "selling cars" business, after all...

Smaller cars with less stuff in them are easier to make, ship, store and thus they should be easier to sell. It makes no sense to retire the model, other than lack of sales due to current Yaris owners keeping their cars for 10 years (and Toyota is to blame for that).

Another thing one should consider is that newer Yaris models have become pretty expensive. People expect more for that $15K these days...